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[Chinese shoes Network - Shoes World GUIDE]? If Li Ning and Nike to sell as expensive, and you'll believe who bought this problem is not difficult to answer. However, the key question is: Why consumers, especially after 90 willing to spend more money to buy Li Ning, Nike instead it ? Imagine, when consumers into the store, when faced with an array, a wide range of sporting goods, how will they choose? Young generally more emphasis on product design. For the design, there are 1,000 people in the eyes of 1000 Hamlet, everyone's aesthetic vary. Nike, Adidas, Li Ning, though not the same, but there is no obvious beauty and ugliness of the points, obviously, the product design is not the key factor behind Li Ning, Nike's lies. Although the domestic sports brand Li Ning, the leader, but in the international market is not such as Nike and Adidas, Li Ning, after all, to start later than they, no first-mover advantage. However, Nike was founded in 1963, while Adidas was founded in 1920, but now the world's first sports brand Nike rather than Adidas, visible, then the identity is not the main reason. So, Li Ning lost exactly what Nike? The first defeat: Brand dwarfs less than Li Ning, Nike, Adidas and other international big names, first in the brand image. No matter which corner of the earth, a mention Nike, almost everyone knows; and Li Ning, except in the larger Chinese influence in the international market is nowhere near as Nike, Adidas, so familiar. Although they are in order to improve brand awareness, thus heavily invite some well-known sports star to do endorsements, and sponsored a number of very high concern sporting events. Thus, in the mind of the consumer awareness, sponsorship influence and charisma spokesperson directly determines the image of sports brand positioning. On demand advertising content, the leader Nike behaved very well. Nike's advertising focused on mental communication with the target consumer, good advocacy in a unique spiritual value to be resonating with consumers, rather than how good the quality of its products, or the like, and so conducive to health products functional demands. Nike is not so much advertising in the marketing of the product, it is more in the spirit of promoting a sport, it is enough to make Li Ning catch up. In the spokesperson of choice, compared to Li Ning, Nike and Adidas, and more seem far distance. Nike spokesman football has C Ronaldo, Wayne Rooney, Ronaldinho, Robinho and a number of international players like; and Li Ning's football spokesperson generation of Li Tie, the second generation of Lu Lin, undeniable, Both of these are very good Chinese football players, but the Chinese football has been in the eyes of people not to mention what the image, let alone Li Ning's international image. In basketball spokesman, Nike aside the myth of Michael Jordan basketball have influenced an era, the light now LeBron & middot; James, Kobe & middot; Bryant, Dirk & middot; Dirk Nowitzki, Kevin & middot ; Durant, Steve & middot;? Nash and so these NBA superstars, basketball enthusiasts in mind which one does not own the supremacy spokesman Li Ning basketball's most famous and only O'Neal. I think: compared to Li Ning, Nike, the brand image of the far gap. Nike has become synonymous with the world's best sports equipment, and Li Ning just the road too! This is Li Ning's first defeat. The second failure: Product layout is too narrow In terms of products, in order to cover a broader consumer groups, sports products for different consumer groups to have the product line, but different styles of products to work together to carry the connotation of the brand value. Nike on this point can be described as remarkable, it has AF series of classic shoes, football fans have been regarded as a classic "Legend" series of soccer shoes, as well as in Jordan, Kobe Bryant and other super star named sneakers series and so on. In contrast lining, it does not scream loud classic series. In contrast, Li Ning trip to a big turn, the consumer groups clearly defined as 90. In my opinion, this is actually a very mistake decision. The reason, first, this change so that Li Ning brand equity over time since a long time not to continue, resulting in a tremendous impact on the long-term development of the brand Li Ning, which is the first taboo of brand management. Second, Li Ning shouted to great fanfare after 90 personality made shoes, this is not obvious take 70, 80 of these already have a certain brand loyalty of main consumer groups rejected it? The move to narrow its own strategic layout does not say, but also deeply hurt the feelings batch of loyal consumers, resulting in serious loss of brand equity. Third, Li Ning so dedicated to the 90 to pay, but will not necessarily buy it accounts 90. For them, the shoes do not you say to me I'll buy you clothes and shoes do not drift beautiful, I did not like the star to do endorsements, there is no advocate of my favorite brand culture, there is no like me These are the questions the value orientation. Of course, the Li Ning turn around, certainly has his own reason lies. Li Ning see is the future market, the 90 groups are mature, their purchasing power is also growing, the future of sports goods market will become 90 after the home consumer groups. But then again, this does not mean that consumers have to Li Ning, the other's a pole all killed, cut their target consumer groups. In fact, Li N Cheap air jordans for sale ing also with Nike, Adidas, like the introduction of different products for different consumer groups, there is also a retro trend, avant-garde and classical, so they would not foolish pick sesame. This is Li Ning's second defeat. Third defeat: about sales channels swing In terms of sales channels, Li Ning, there are also some problems. Channel is the sporting goods business another important pillar in addition to the brand. Brand manufacturers and traders in large international channel strategy different. The more traditional kind of strategy is "outsourcing" system, that is the way the sale of part of the distribution channels to take care of. Some companies have chosen to self-built channels. Li Ning in the choice of channel strategy based on the use of outsourcing is to achieve sales, then concentrate on doing their own products. This common practice is a lot of peers, not without justification. However, even taking the outsourcing system, we should also be careful to develop a reasonable distribution strategy, and should not be wavering. In this regard, Li Ning's approach is worth reviewing. how to balance between the dealers and distributors to coordinate the interests of other aspects of the relationship, Li Ning company handled rough, resulting in a high number of original loyalty distributors complained: "Do for 10 years, Li Ning, in the end actually nothing found his own feelings. "Under the influence of this problem, according to the current order price, Li Ning in 2011 overall sales will fall about 5 percent year on year. At the same time, due to increase channels to accelerate the reform and speed inventory liquidation, the company profit margins will decline in 2011 to around 6% to 7%. contrast lining chaotic distribution strategy, international big names I temporarily take Nike to do more, local rival Anta has done in this respect Chapter law and confidence. Anta channels in order to build their own future, as early as in 2006 on the investment front, Ltd. was established in Shanghai, and fully into the sporting goods retail industry. At present, Shanghai set up five strikers Ltd., a wholly owned subsidiary in Xiamen, Suzhou, Beijing, Harbin, Guangzhou and other places, operating Adidas, Reebok and Kappa and other sports brands. Anta first, with those high-end brands to open their own sales channels, then covered at this stage of their products, and finally the use of channel advantages, and gradually expand its product line, rolled out its own multi-level, multi-level products, in order to continue to grow its own brand. This strategy eliminates the need to balance both distributors and other issues, but also to stabilize the situation of self-built channels, to concentrate on good products, and other competitors Game. Li Ning have to balance around, I got hit, so Li Ning defeated third defeat in the channel strategy. Li Ning reason only "China's Li Ning," and "World of Nike" still far away, I believe that the main problem lies in weak brand image, the narrow product distribution, the confusion of the three aspects of sales channels . As a Chinese sports brand Li Ning, a brother, it is certainly remarkable achievements, but its future long way to go, must give priority to solve more than a few problems to those in the global market and international predators showdown. (Chinese shoes Network - the most authoritative and most professional shoe Information Centre, shoes World Tribune microblogging)may also have a good effect on the classic changes, and this Adidas Forum Mid Remodel is a great example. While retaining its classic basketball shoe type, the shoes are given a little Adidas SLVR feeling. In addition, classic stripes and X like patterns are retained, and the essence of Forum Mid remains. This shoe Schuh-You is on sale. N brand ACG series space before climbing shoes we should also remember is called download (168.62 KB) download (161.09 KB) download (45.94 KB) download (55.51 KB) download (55.68 KB) DeRozan prepares retirement gifts for Kobe 2015-12-09 11:03:16 is the famous Kobe in the league. Deluozan Martha died up over the years has been wearing Kobe's boots in the arena, with practical action to indicate to their idol love. The day before Kobe led the team to Toronto, despite losing the game, but after the game has received a surprise, Deluozan and his teammates together to create a double Nike Kobe X EXT Mid and a hat, the details of the natural elements of many of Kobe's personal. And Kobe himself is very fond of this gift, I believe DeRozan will be very happy. Air Jordan 11 GS new blue / green color matching exposure 2014-02-24 21:03:49 is different from other Air Jordan Air Jordan is a shoe, 11 years in the launch of the color and no other type of all kinds of until the end of last year, "blue gamma", we found that the original Air Jordan 11 can also play tricks in color. is a new color of the day before Air Jordan; 11 GS exposure on the network, the big bottom shoes at the blue shoe body collocation with the color of Jumpman and Logo, shoelaces details to show green, it can be said that the first eye absolutely subverts our impression of Air Jordan 11 . At present, there is no detailed information about the color matching, SIZE shoes newspaper will continue to pay attention!Jordan Melo M8 Low Jordan Blazin Mike Bibby PE 2013-12-08 22:07:37 & nbsp; the New York Knicks and Miami Heat in the series, we can see Mi Cheap jordans online ke Bibby wearing Low version of Jordan Melo M8 appear in the game. And recently, Mike - Mike Bibby's official website mikebibby.com Mike Bibby PE exposure of the three versions of the Jordan Melo M8 Low, respectively, home of the white blue orange color, blue color orange color of the road and a cool gray color , in addition we also saw a home and away colors of Jordan Blazin. in the last year released "Varsity maize" and "gorge" green color after, Nike continued to develop series of VAC tech, overwhelmed in the classic air max 1 and air max 90 shoe money playing royal blue elements. Air Max 1 used dual tone collocation, black leather lining, and equipped with air cushion rubber outsole and visual Air. The Max Air 90 uses a full blue upper, black inner and heel brand patches. 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Color: Core Black/Core Black-Core Black Style Code: BY9512 Release Date: November 24, 2017 Price: $180 Nike Air Max 97 Color: Black/Black-Black Style Code: 918356-002 Release Date: November 2017 Price: $160 adidas NMD R1 Primeknit Color: Sea Crystal/Turquoise-Sea Crystal Style Code: CG3601 Release Date: November 2017 Price: $170 adidas Yeezy Boost 350 V2 Color: Blue Tint/Grey Three-High Resolution Red Style Code: B37571 Release Date: December 2017 Price: $220 adidas Yeezy Boost 350 V2 Color: Semi Frozen Yellow/Raw Steel-Red Style Code: B37572 Release Date: December 2017 Price: $220 Nike WMNS Air Foamposite One ??Shine?? Color: Dark Stucco/Dark Stucco-Black Style Code: AA3963-001 Release Date: Holiday 2017 Price: $230 Nike WMNS Air More Uptempo ??Shine?? Color: Dark Stucco/White-Black Style Code: 917593-001 Release Date: Holiday 2017 Price: $130Blue Note Records was founded in 1939, the famous American jazz and Bruce music record company. Street brand the Vans and DQM and Blue Note Records jointly launched the three party joint shoes series, Blue Note Records had some of the album cover and jazz performers to shoe pattern design, which also contains a classic album cover design designer Miles Reid. The cooperation has Vans, Era, LX and Sk8-Hi LX two shoe type collocation, two kinds of color matching optional, is expected to be on sale in May 8th.